When it comes to connecting brands with the passions of Australians, there’s no other media company like Nine.
As the home of Australia’s most trusted and loved brands spanning news, business and finance, lifestyle, entertainment and sport, we pride ourselves on creating and curating quality content, accessed by consumers when and how they want.
About Audience Insights at Nine
This role sits within the Group Audience Insights team at Nine, responsible for insights delivery to drive both audience and advertiser growth. The team supports a host of brands across Nine’s portfolio including publishing (SMH, The Age, The Australian Financial Review, Brisbane Times and WA Today), video (9Now, nine.com.au, Channel 9) and radio (2GB, 3AW, 6PR, 4BC).
As the Quantitative Research Manager you will support both audience and advertiser growth.
You will possess a solid foundation in quantitative research and be able to draw strategic insight from research projects; utilising your knowledge and expertise to lead Nine’s Cultural Conversations pieces, harvesting insights to support strategic narratives for new and existing content brands within go-to-market material and trade communications. Where possible partnering with Nine’s strategists to bring insights-led opportunities to clients.
You will also be responsible for the design and delivery of timely insights to grow Nine’s audience size, engagement and subscriber base, tapping into our proprietary and external panels.
From day one, you will be responsible for;
Designing, conducting, leading and delivering value from custom research projects as part of the Cultural Conversations series
Creating strategic GTMs for Nine content brands
Conduct research studies to support Nine’s internal decision making to drive audience growth for key key brands and mastheads.
Brief external research partners and manage relationships on an on-going basis.
To be successful in this role, you will have;
Minimum 7 years experience in quantitative research and strategic insights
Experience in the design and conduct of quantitative research studies across a range of methodologies, including expertise using software such as Q, SPSS or similar
Experience managing agencies to deliver qualitative and quantitative research projects
Experience working with and developing strong relationships with senior agency and marketing personnel
Proven ability to identify and formulate thought-provoking opinion pieces relevant to the insights / cultural trends
Pro-active, solution-focused, problem-solving skills
Additional Information: We embrace all aspects of diversity & inclusion and are committed to creating a workplace which reflects the incredibly diverse customers, audiences and communities we serve.
Please Note: Unrestricted Australian working rights are required for this position. Only Australian Citizens / PR Holders may apply.
Disclaimer: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.