54d ago

Marketing Automation Specialist

Careerone Partner Network

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Estimated
$90k ~ $100k
Work type
Full Time
Contract type
Permanent
How this job matches you
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Pay guide
Market insights based on all Marketing & Advertising jobs in Sydney NSW
Estimated range
$90k - $100k
Market average
$95k
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Market average
$59k
$250k+
Actual pay is not disclosed by the employer
Skills
CUSTOMER ENGAGEMENT
MARKETING
MARKETING AUTOMATION
MARKETING SPECIALIST
SME
Perks & benefits
Career Development
Gym Allowance
Phone Allowance

Full job description

job details Your new company: An Australian owned technology and location data company. Located in Sydney, join an industry leader with amazing company culture. Purpose of the role: As a Marketing Automation Specialist, you will drive lead generation, customer engagement and retention by unleashing the power of Marketo. You are a legend at crafting and creating emails, landing pages, and SMS that are targeted, relevant and on-brand. You are passionate about precise campaign flows, communication/nurture streams, intelligent campaigns, meaningful reporting, and generating a marketing pipeline. This role will focus on fulfilling the requests for the Industry Marketing & Customer Experience (CX) discipline within the global marketing function. You will work closely with the Lifecycle Manager for all records that meet our database's campaigns criteria. This position will also perform standard business-as-usual tasks as required. Responsibilities: Assist in best-practice set-up of global Marketo instance, including templates, nurture streams, data flow validation, and ongoing builds and maintenance needed for customer engagement. Review Marketo campaigns and workflows with a fine-toothed comb and identify gaps and provide stable and scalable solutions. Build globally accepted automated campaigns, emails, landing pages, and forms in Marketo that wow the audience and smash goals while maintaining governance and compliance for multiple regions. Monitor and analyze campaign performance, produce reports and regular dashboards to measure how we're going, stay on track, and verify KPI success/shortcomings. Create and own the email marketing calendar and know it inside out. Work with Global Growth Marketing to create assets for 3rd Party Media and other external providers. Work closely with the CX team to build out robust post-sale communications (email, nurture/drip programs, landing pages, etc.) Keep contacts data up-to-date and shiny clean. Be a Marketo guru and work with other campaign leads to ensure seamless campaign logic and workflows. Be the first line of defence for system support. Be a subject matter expert in all aspects of digital communication, from awareness to advocacy. Skills required: Strong background in Marketo (minimum three years), including experience setting up complex multi-series automated campaigns that leverage filters, triggers, and segments Strong experience in Salesforce.com CRM Experience with API connectors, Bizible and Qualtrics(Optional). Knowledge of webhooks, HTML and CSS. Strong understanding of UTM architecture and tracking. Good understanding of best practices for marketing tech stack integrations Understand post-sales communications and retention/upsell best practices through digital communication. Marketo MCE/MCA certification or equivalent is desirable. A bachelor's degree or equivalent in Marketing, or Business Administration, or equivalent experience Benefits: Lots of social Events Career development opportunities Fun work culture Phone allowance Gym allowance Free snacks and a coffee machine in the office At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background. show lessshow more Your new company: An Australian owned technology and location data company. Located in Sydney, join an industry leader with amazing company culture. Purpose of the role: As a Marketing Automation Specialist, you will drive lead generation, customer engagement and retention by unleashing the power of Marketo. You are a legend at crafting and creating emails, landing pages, and SMS that are targeted, relevant and on-brand. You are passionate about precise campaign flows, communication/nurture streams, intelligent campaigns, meaningful reporting, and generating a marketing pipeline. This role will focus on fulfilling the requests for the Industry Marketing & Customer Experience (CX) discipline within the global marketing function. You will work closely with the Lifecycle Manager for all records that meet our database's campaigns criteria. This position will also perform standard business-as-usual tasks as required. Responsibilities: Assist in best-practice set-up of global Marketo instance, including templates, nurture streams, data flow validation, and ongoing builds and maintenance needed for customer engagement. Review Marketo campaigns and workflows with a fine-toothed comb and identify gaps and provide stable and scalable solutions. Build globally accepted automated campaigns, emails, landing pages, and forms in Marketo that wow the audience and smash goals while maintaining governance and compliance for multiple regions. Monitor and analyze campaign performance, produce reports and regular dashboards to measure how we're going, stay on track, and verify KPI success/shortcomings. Create and own the email marketing calendar and know it inside out. Work with Global Growth Marketing to create assets for 3rd Party Media and other external providers. Work closely with the CX team to build out robust post-sale communications (email, nurture/drip programs, landing pages, etc.) Keep contacts data up-to-date and shiny clean. Be a Marketo guru and work with other campaign leads to ensure seamless campaign logic and workflows. Be the first line of defence for system support. Be a subject matter expert in all aspects of digital communication, from awareness to advocacy. ... Skills required: Strong background in Marketo (minimum three years), including experience setting up complex multi-series automated campaigns that leverage filters, triggers, and segments Strong experience in Salesforce.com CRM Experience with API connectors, Bizible and Qualtrics(Optional). Knowledge of webhooks, HTML and CSS. Strong understanding of UTM architecture and tracking. Good understanding of best practices for marketing tech stack integrations Understand post-sales communications and retention/upsell best practices through digital communication. Marketo MCE/MCA certification or equivalent is desirable. A bachelor's degree or equivalent in Marketing, or Business Administration, or equivalent experience Benefits: Lots of social Events Career development opportunities Fun work culture Phone allowance Gym allowance Free snacks and a coffee machine in the office At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background. show lessshow more skills Marketing Automation Specialist Email marketing Email marketing specialist Marketo qualifications A bachelor's degree or equivalent in Marketing or Business Administration or equivalent experience education Bachelor Degree

Job details
Date posted
3 Dec 2021
Category
Marketing & Advertising
Occupation
Other
Estimated
$90k ~ $100k
Contract type
Permanent
Work type
Full Time
Job mode
Standard hours
Desired education level
Bachelor's Degree
Work Authorisation
Australian Citizen / Permanent Resident

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