Staged over two days, Friday and Saturday, 3 and 4 November, the Nambucca Valley based event will be held in Macksville and is now conducting a call-out to exhibitors for 2017.

The organisers, Fairfax Rural Events, said the field day event was receiving high retention from previous exhibitors and strong interest from agricultural and general interest companies with an exciting sense of support from Macksville and throughout the region.

Group Manager Kate Nugent said the overall optimistic outlook in Australian agriculture had encouraged agri-manufacturers and service providers from the eastern states of Australia to see the reinvention of ProAg in a very positive light.

"I am certain we will also see a strong showing of interest from farmers and people on the land," Kate added.

ProAg field days will be staged at the purpose-built Macksville Showground on the outskirts of the town in the heart of the Nambucca Valley, one of Australia’s diversified farming regions.

This special event is designed to offer display, promotional and sales opportunities to all agri and lifestyle businesses, from farm machinery, tractors, tillage and irrigation equipment to pumps, power tools, homewares, health and everything in between.

ProAg began in 1984 and was later purchased by Rural Press Ltd, now Fairfax Media, Australasia’s largest metropolitan, regional and rural publisher and also the organiser and promoter of several fields days in Australia and New Zealand including the largest in the nation, the giant Commonwealth Bank AgQuip at Gunnedah NSW.

"With exciting plans in store for ProAg, this key event is poised to play a vital role in Australia’s increasingly diverse industries by offering enormous opportunities to exhibitors, and setting an exciting platform for them to provide information to many thousands of visitors," Kate said.

"Take up this once a year opportunity to participate in this special targetted coastal sales event."

Application forms can be downloaded from www.proagfielddays.com.au.

Further information is available from the organisers, Fairfax Rural Events, on 02 6768 5800, emailproag@fairfaxmedia.com.au.