Local retailers are being urged to list their details on the NSW Government's Buy Regional hub, which is connecting city shoppers with rural small businesses in the lead up to the Christmas present buying rush.
Mrs Pavey said the Buy Regional campaign is an online hub that showcases regional shops and sellers together in one place, to make it easy for shoppers to both find the perfect Christmas gift and support regional NSW.
Sydneysiders are being encouraged to visit www.nsw.gov.au/buyregional and browse six categories - Wine, Fashion, Food, Gifts for Kids, Art & Design and Christmas hampers - to find gifts for their friends and family and support regional NSW towns.
"Regional businesses can participate in the Buy Regional hub and social media network for free, so people wanting to help can give retailers in drought stricken areas the present they want most this Christmas - customers," Mrs Pavey said.
"We've recently seen the great success of online communities like #buyfromthebush and the NSW Government's Buy Regional hub is bringing all of these fantastic initiatives together to provide an easy to browse directory of regional businesses."
The Buy Regional for Christmas hub is at: www.nsw.gov.au/buyregional
"The Buy Regional hub includes information to help local businesses create an online presence if they choose to, but there's no reason why you can't list your details and take orders over the phone or via email," she said.
Deputy Premier and Minister for Regional NSW John Barilaro said Sydneysiders are also being encouraged to buy meat, produce and hampers from regional NSW for the Christmas-New Year period.
"We're telling Sydneysiders to favour the flavour of regional NSW and ask their butchers and greengrocers for meat, poultry and produce provided by NSW farmers or to check out the Buy Regional hub for honey, preserves, veg, meat or even fully-stocked hampers, all sourced locally," Mr Barilaro said.
"People want to help and Buy Regional is providing a very simple but effective method of showcasing regional businesses to a large audience with Christmas gift dollars that they're ready to spend.
"I encourage Oxley small businesses to provide their details to the Buy Regional hub so Sydney shoppers can check out what you have to offer this Christmas."